WHO: Colorado Rockies Baseball Club and The 77-year-old
Denver Santa Claus Shop, (nonprofit group that provides free toys to 14,000+
needy children during the Holiday Season). Santa himself will make a special
appearance.

WHAT: In honor of their 77th year of providing toys to children at
Christmas, The Denver Santa Claus Shop is teaming up with the Colorado Rockies
on 7-7-07 to collect toys. All fans are encouraged to bring a new or gently used
toy (dolls, trucks, books, etc.) as a Holiday gift for a needy boy or girl
(infant - 12 years). Cash checks also are gratefully accepted.

WHEN: Saturday, July 7, 2007
6:05 p.m., game time -- Colorado Rockies vs. Philadelphia Phillies
4:05 p.m., gates open

WHERE: Coors Field, 2 0 01 Blake St., Denver, CO 80204

WHY: "We know how generous Rockies' fans are, and it's never too
early to think about people who need some extra help buying toys for their
children during the Holidays,” said Danny Landau, president of the Shop’s board
of directors. "The Rockies toy drive will give us a jumpstart on our collection
this year."

The Denver Santa Claus Shop is a volunteer-run nonprofit
organization that sets up temporary toy stores for families who need help with
gift-giving for their children. Families qualified as needing assistance are
referred to the Shop through a variety of supporting agencies, including the
Department of Human Services and The Salvation Army. No other local nonprofit
serves so many needy at one time.